Behind the Scenes: Free People Pet Project

It’s that time again… get ready for some serious cuteness!

This post comes from our blog intern, Emily.

It’s that time again… time for some serious cuteness. For the latest in our Free People Pet Project collection, we partnered with FP fave Philly PAWS who provided us with the best models in town.

For those unfamiliar, PAWS (Philadelphia Animal Welfare Society) is the city’s largest non-profit no-kill shelter and low-cost clinic, serving pet owners and rescue organizations in Philly and beyond with affordable basic veterinary care. Their mission? To make Philadelphia a place where every healthy and treatable pet is guaranteed a home and the care they need to be healthy and happy. We’ve worked with PAWS since the launch of our Pet Project collection to bring awareness to the adoptable animals available in the city’s shelter — you may remember our recent collaboration with pet photographer Sophie Gamand — and we hope to bring this same awareness beyond our own city limits to show just how worthy of love these animals are. In fact, many of the dogs happily accompanying FP peeps to the office (or cats chilling out in their homes) are PAWS alums!

Needless to say, it was a day filled with all things adorable, hilarious, and fun. Here’s a peek behind the scenes of the shoot!

Overdyed Rope Collar

Hand Knit Ice Cream Toy Set

Overdyed Rope Leash

Enchanted Lace Teepee

Hand Knit Pretzel Toy, Indigo Child Collar

Patched Denim Dog Bed, Def Leppard Tee

Arrow Print Doggie Shirt


*If you are interested in adopting one of the featured animals, or another dog or cat, you can email or call PAWS at 215-238-9901 ext. 30. Visit them online at Also visit their Facebook page!

Follow Emily on Instagram and Tumblr.

+Shop Free People Pet Project for the furry little one in your life!

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