Free People Presents: A Letter
Free People Presents: A Letter
“It’s ok to hold on tight…and to let go.”
Our latest short film is the most meaningful to me of any we’ve done. I didn’t know the story before I watched it, but even in just the opening moments, I felt a connection to it. Turns out, I can relate. In the film, Dree Hemingway’s character Sarah is on a personal journey – one to retrace the footsteps of her late mother. Her mother’s words, scribbled on the pages of an old weathered journal, come to her from the past, but also in a way the words come from the future as her mother reminds her that she will always be there, by her side, in spirit.
I can feel her sadness, but I can also feel her joy – joy that she has these final words of advice to carry with her always, along with the sepia-toned photographs and necklace. For me, it is a ring. And while I’ve learned over time the importance of letting go, there are certain things I will always – always – hold on to.
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Credits
Creative Direction: Free People
Actors: Dree Hemingway, Angela Lindvall, Joel Danielsson
Film Director: CMCM and Duncan Winecoff @ All:Expanded
Director of Photography: Stuart Winecoff @ All:Expanded
Written By: CMCM and Free People
Editor: Ryan McKenna @ The Mill
Producer: Carl Walters @ The Mill
Color: Michael Rossiter @ The Mill
Special Thanks: Dornan’s, Moose WY